How can Victoria’s Secret Catalyst Authentic Change?
Victoria’s Secret will remind consumers what it looks like when performance dies and new legacy lives by erasing the very ideas we helped sell in the first place. Sexy is how you feel, it’s power in your hands and no one else’s
STRATEGY
Re-write Your Legacy
This new initiative cements Victoria's Secret's as a new North Star and more importantly, sets the course for other brands to follow.
CREATIVE IDEA
Join The Army Of Angels
The How Will You Wear Your Wings is a calling for pure rebellion. The iconic Victoria’s Secret wings were used to label who was worthy of being sexy, beautiful, perfect.
Ultimately, those in wings were cast to be these angels forever, eternally subject to lust from others, making them nothing but objects of fantasy.
Victoria‘s Secret Wants To Know...