Tombot By Jennie, Brand Essence Video





How do you bring a revolutionary mental health device to market?

Our team developed a strategy centered on on a simple truth: self help is isolating. Our campaign leveraged Jennie, a robotic dog as a companion to your mental health journey. 

I created and produced the brand essence video, targeting 18-30 year olds. The video used nostalgic references to remind them of the companions they used to find in different characters, and to normalilze the need of using one now.