Kids Foot Locker

Re-Brand Strategy and Store Activation

Kids Foot Locker 
is In Trouble

Over 400 Kids Foot Locker stores are expected to close by 2026. 
Kids Foot Locker is struggling to compete with the convenience of 
“all-in-one” retail stores like Target or Walmart.

The Challenge

How Can We Revitalize the Brand and 
Get More Kids Feet into Kids Foot Locker?

We Started By
Digging Into Research

We Talked to Kids
(and former kids)
Kiddie Focus Group
One-on-One Interviews

Explored Places
Kids Like to Go
Visited the Science Museum
Desk Research on Children’s Museums

Examined Products
Targeting Kids
Creative Audit
Market Research