Misconceptions and misrepresentation in the media have kept Furry Culture from being truly understood.
We Looked For the Connections Not the Differences
To respectfully learn from any culture you must build trust and find the connection points. We approached this project with patience, empathy, and appreciation. We let the fandom tell us what was important to them so that we could tell their stories with care and authenticity.
Research Methodologies
Digging Around *Boop*
Ears Up On the Scent Straight From the Horse’s Mouth Joined the Pack
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Desk research to learn the lay of the land One-on-one interviews to get real Social listening in the current landscape Followed influencers into cultural depths Watched video content made by experts in the field Joined online communities to get closer