Furries

Cultural Deep Dive
Digital Magazine Production




Furries Are Misunderstood

Misconceptions and misrepresentation in the media have kept Furry Culture from being truly understood. 




We Looked For the Connections
Not the Differences

To respectfully learn from any culture you must build trust and find the connection points. We approached this project with patience, empathy, and appreciation. We let the fandom tell us what was important to them so that we could tell their stories with care and authenticity.




Research Methodologies


 Digging Around
*Boop*
 Ears Up
 On the Scent
 Straight From the Horse’s Mouth
Joined the Pack


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Desk research to learn the lay of the land
One-on-one interviews to get real 
Social listening in the current landscape
Followed influencers into cultural depths
Watched video content made by experts in the field
Joined online communities to get closer