Durex Believes Pleasure
Is For All

Durex knows there’s not one way to have sex. Break free from the shame and stigma to experience pleasure.

Out of Home

“Purity Solution Products” are Durex’s own products in packaging that proves a point.
Individuals can take charge of their body and desires through use of sexual wellness and pleasure products by Durex.

Scrubbing Social

Durex will use social media platforms to scrub for toxic purity content and promote healthy truths.

Creative Process

Our team’s personal experiences with stigma and shame helped us to identify this chosen barrier. We wanted to flip the many tropes associated with cleaning ads and who’s in them.