Kids Foot Locker

Kids Foot Locker stores will undergo transformation to allow kids to experience shopping that walks and talks like kids do.

The Parts and Pieces

Store Re-design
In-store and Online User Experience Development
Out of Home
Social Campaign

Welcome In!

The front of the store gets a whole new look to help kids know they’ve come to right place. 

Explore the Store Differently

The store layout will include language that comes top of mind for kids when shopping. Categories like “Super Duper Speed,” “Glitter,” or “Dino Stompers” will help kids find the shoes they really want. 

Think Like a Kid, 
Shop Like a Kid

We know it’s parents who have final say in most purchases. The new in-store and online user experience lets parents set parameters first. After that, creativity and whimsy take over as kids discover a new shopping experience. 

Spark Curiosity With Out of Home

Museums know kids see the world differently and design their spaces with a different perspective. We used this research to create out of home that engages kids at different levels and begs for stimulating interaction. 

Next Level Fridge Art

Kids love seeing their artwork on the fridge- imagine it up in the sky! User generated content is put proudly on display and Kid’s Foot Locker shoes become the perfect fit to when using your imagination. 

Keep Social Fresh