Arby’s

Service Development and Activation

Arby’s knows their core audience is aging out.

Arby’s core customer base of blue collar workers is aging out. They want to attract a younger audience while staying relevant with their core demographic. 

The Challenge

They asked us to target Millenials with a new rewards app and loyalty program by building awareness through their rewards program and drive new users to it. We needed to increase retention and relevance in the Quick Service Restaurant category.

Oh yeah, we were given four days from the breif to concept and complete all executions. 

The Research

• We Ate at Arby’s and Arby’s Came to Us
  
• Competitive Analysis
  
• Explored Cultural Moments
  
• Demographic Research
• Social Listening