Arby’s
Service Development and Activation
Arby’s knows their core audience is aging out.
Arby’s core customer base of blue collar workers is aging out. They want to attract a younger audience while staying relevant with their core demographic.
The Challenge
They asked us to target Millenials with a new rewards app and loyalty program. by building awareness through their rewards program and drive new users to it. increase retention ...add something about a quick service restaurant
Oh yeah, we were given four days from the breif to concept and complete all executions.
The Research
- We Ate at Arby’s and Arby’s Came to Us
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Competitive Analysis
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Explored Cultural Moments
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Demographic Research
- Social Listening