Service Development and Activation

Arby’s knows their core audience is aging out.

Arby’s core customer base of blue collar workers is aging out. They want to attract a younger audience while staying relevant with their core demographic. 

The Challenge

They asked us to target Millenials with a new rewards app and loyalty program. by building awareness through their rewards program and drive new users to it. increase retention ...add something about a quick service restaurant

Oh yeah, we were given four days from the breif to concept and complete all executions. 

The Research

  • We Ate at Arby’s and Arby’s Came to Us
  • Competitive Analysis
  • Explored Cultural Moments
  • Demographic Research
  • Social Listening