The Learning

Arby’s Isn’t Top of Mind When it Comes to Fast Food

Younger people know Arby’s has the meats, but they don’t reach for it often. The brand lacks a strong presence in the digital space where many young people are rewarded for engaging with other QSR brands.

Millennials Have A Passion for Premium

Millennials have discerning tastes. And that’s not a bad thing. When it comes to choosing what to eat; they want the good stuff, the best stuff, and they’ll spend to get it.

Our World Revolves Around Meat

Every invention ever has been in service of the meat. We crafted the knife to cut the meat. We tamed fire to cook the meat. We invented the wheel to move the meat. So, this begs the question, why did we invent the smartphone? To get our meats faster.